What’s up, friends—hope your Monday’s off to a good start. So let’s talk about something real: you’ve probably heard a million times that “digital products are a great way to make passive income.” Cool, but no one tells you how to get started without spending weeks lost in Canva, trying to figure out what people want, or overthinking every single word of your landing page.
That’s where AI comes in. I’m not saying it’ll magically make you rich overnight (you still gotta put in some work), but it will take a massive chunk of the hard stuff off your plate—so you can focus on creating something valuable, launching faster, and getting those sales rolling in.
A few years back, I tried creating a digital budgeting template. I spent days designing it, writing the instructions, and struggling to explain why it was better than a free spreadsheet. I made maybe $12 in the first month. Not ideal.
Fast-forward to now: I’ve built out products like quick-start financial guides, email courses, and downloadable templates in a fraction of the time. The difference? Generative AI. It helped me brainstorm better angles, write smarter sales copy, and actually enjoy the process. One product even paid for my vacation last year. Not flexing—just saying this stuff works when you use the right approach.
How AI Helps You Build and Sell Digital Products
Here’s a breakdown of where AI can help at every stage of the game:
1. Find a Profitable Niche
You want to solve a problem people know they have. Ask AI:
- What are trending micro-niches in [your area of interest]?
- What problems do [your target audience] face that could be solved with a digital product?
- What’s missing from the current products in this category?
You’re not inventing something new—you’re refining it. A better process, a faster result, a more relatable voice? That’s enough to stand out.
2. Generate Product Ideas and Outlines
Once you’ve got a niche, AI can help you:
- Turn your expertise into a template, guide, or mini-course
- Write a product outline in minutes
- Create quiz or workbook-style formats that are fun and interactive
Start with what you already know. Turn that “how I did it” story into a product others can follow.
3. Write It Fast—and Well
If you freeze when it’s time to actually write, I got you:
- Ask AI to draft sections based on your outline
- Rewrite in your tone: “Make this sound casual, Gen Z, and helpful”
- Add examples, callouts, or FAQs to make your content richer
Remember: you can always edit and refine, but starting from something > starting from nothing.
4. Create a Launch Plan
Marketing is usually the scary part, but AI makes it feel doable:
- Write 3-5 email drafts for launch week
- Get help writing landing page headlines and bullet points
- Brainstorm early adopter bonuses, price anchoring, or urgency tactics
You don’t need 10k followers. You need the right message to the right people. AI helps you tighten your pitch.
5. Test and Tweak
Once you launch, ask AI for help analyzing:
- Why sales might be slower than expected
- How to improve your product description
- What to A/B test next (price, copy, thumbnail, title)
Let’s Chat About It
YOU: I like the idea of selling a product, but there’s already so much content out there. Isn’t it too late to stand out?
AI: It’s not too late—it’s just about being smart with your angle. Want help analyzing trends or figuring out what hasn’t been covered well yet?
YOU: Maybe. But I’m not great at writing or design.
AI: That’s okay! I can help you outline your content, write drafts in your tone, and even guide you through formatting. Think of me as your behind-the-scenes creative partner.
YOU: I don’t have a big following either. How would I even get people to buy this?
AI: No big deal. We’ll start lean. I can help you write outreach messages, early-bird offers, and even identify places online where your audience already hangs out. You don’t need 10k followers—you need ten people who care. Then you build from there.
YOU: Okay, so how do I actually get started?
AI: Let’s outline a few potential ideas based on your interests and experience. Then we’ll pick one, build a quick version, and launch fast—no perfectionism allowed. Ready?
Tools You Can Use
Here are some beginner-friendly AI tools that’ll help you get your product out into the world:
- ChatGPT: For outlining, writing, editing, brainstorming, and strategy.
- Durable.co: Instantly builds a beautiful one-page website for your product.
- Copy.ai: Great for landing page copy, social media blurbs, and emails.
- Notion AI: Organize your product structure and content creation process.
- ConvertKit: Automate your email marketing without feeling spammy.
Get 10X
Selling digital products sounds overwhelming until you realize how much of it can be automated or streamlined with AI. You bring the insight, the experience, and the voice—AI helps you shape it into something sellable. It’s not passive overnight, but it’s way more doable than most people think.
Let’s Hear It
Have a digital product idea you’ve been sitting on? Not sure where to start? Hit reply—I’d love to help you turn that idea into income. You don’t need to be a full-time creator to start building something that pays you back. Let’s make it happen.
REMEMBER: I'm working on my next book, Leveraging AI For Financial Success, and I'd love to hear from you if there are any hot topics that you want to make sure that I cover.
Have a great rest of the week