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From “Posting is a Chore” to “I Sell Content Packages”
Every small business owner knows they should be on social media. But most of them hate it. They’re juggling payroll, customers, and inventory. Posting on Instagram is usually an afterthought.
That’s where your opportunity lies. With AI, you can create ready-to-go social media content packages that save business owners time while earning you recurring income.
Instead of becoming a full-time social media manager (stressful, time-heavy, and always-on), you deliver pre-made content packs they can post anytime. You’re selling results without selling your time.
Why Old-School Social Media Doesn’t Work for Small Businesses
Here’s the problem with the traditional model:
- Agencies charge thousands a month and overwhelm owners with jargon.
- Freelancers get stuck doing one-off posts for low pay.
- Business owners often try DIY and burn out.
AI changes the game. It can:
- Write 30 days of captions in their brand voice.
- Create graphics and templates in minutes.
- Suggest hashtags and posting schedules.
- Repurpose old posts into fresh new ones.
What used to take hours can now be done in an afternoon. And that means you can package it up and sell it.
Step 1: Spot Businesses That Need Help
Your best prospects are everywhere. Start by looking for:
- Businesses with dead accounts (last post months ago).
- Brands with low engagement (3 likes on every post).
- Owners posting random or blurry content without strategy.
Walk your city, check Instagram, or search local hashtags. Write down 10–20 businesses. These are your first leads.
Step 2: Build a Demo Package in One Hour
Here’s how to create a “proof of concept” that gets attention fast:
- Use ChatGPT to draft 5 post captions in the brand’s voice.
- Use Canva to design 5 simple graphics or templates.
- Bundle into a PDF or Google Drive folder labeled “Sample Content Pack for [Business Name].”
This sample shows them you understand their brand and have real value — before they even pay you.
Step 3: Reach Out Without Feeling Pushy
Send a short, non-salesy DM or email. For example:
Hi [Name], I love your business and noticed your socials don’t get the attention they deserve. I put together 5 sample posts that could fit your brand. Want me to send them over?
When they say yes, share the sample. The key is giving value up front. That’s what gets their attention.
Step 4: Land Your First Paid Package
Once they see the value, offer a low-cost starter pack:
- $150 Starter Pack: 10 ready-to-post graphics + captions.
- $500 Growth Pack: 30 days of content (graphics, captions, stories).
- $1,000 Pro Pack: 60 posts + strategy guide + scheduling help.
Keep it simple. Owners want clear deliverables and pricing they can understand instantly.
Step 5: Deliver Like a Pro
Package everything neatly:
- Organize posts into labeled folders by week.
- Provide captions as a copy-paste document.
- Include scheduling instructions if needed.
The goal is to make it so easy they can post with zero stress.
Step 6: Scale Without Burning Out
Once you have a few happy clients:
- Template everything in Canva. Reuse designs with new branding.
- Save your best ChatGPT prompts. Repurpose them across niches.
- Batch work. Create multiple packs in one sitting.
- Outsource polishing. Hire freelancers to format or schedule once revenue grows.
That’s how you turn a one-off gig into a steady side business — or even a full-time agency-lite operation.
Tools You Can Use
- ChatGPT – Draft captions, brainstorm ideas, and refine brand voice.
- Canva – Design posts quickly with AI-powered templates.
- Buffer – Schedule posts ahead of time.
- AdCreative.ai – Create ad-ready graphics fast.
- Flick – Do AI-powered hashtag research for better reach.
Build a Package for a Local Coffee Shop
You: “I want to help a local business, but I don’t know how to make content fast enough.”
AI: “Pick one — let’s say a coffee shop. I’ll generate 15 post ideas: drink specials, barista spotlights, fun coffee facts, and customer shoutouts.”
You: “Okay, but I don’t have design skills.”
AI: “I’ll help you create branded templates in Canva. Swap in their logo and colors. Boom — 30 days of content done.”
You: “And how do I deliver this?”
AI: “Export everything into a Google Drive folder labeled ‘March Content Pack.’ Send it to the owner. They can start posting tomorrow.”
You: “So instead of managing accounts, I’m just selling ready-made content.”
AI: “Exactly. You’re selling packages, not hours.”
Ben’s Final Word
AI has made it possible to package content creation in a way that’s fast for you and valuable for small businesses. They get consistent, professional social posts. You get paid for a repeatable, scalable service.
Start with one business. Deliver results. Then scale your packages until you have multiple clients paying every month.
And if you want to dig deeper into stacking income streams like this without burning out, I share the full playbook in my book, Your Money, Upgraded. Grab a copy and start building your first package this week.
What about you?
If you could design one content pack today, what type of business would you target first? Let me know in the comments below.
Have a great rest of the week