Hey hey, welcome back to Money Monday. 👋 If you spent the weekend editing content, chasing invoices, or wondering how the heck to grow beyond brand deals—you’re not alone. A lot of us in the creator economy get stuck in hustle mode, posting non-stop with no real strategy to scale. But here’s the good news: AI can help you go from “just creating” to building a legit, scalable business. Yes, even if you’re solo.
This post is all about how to think like a business owner, not just a content machine—and how to use AI to make that shift a whole lot easier. (And if you want the full playbook? I break all this down step-by-step in my new book, Your Money, Upgraded. More on that in a sec.)
When I first started helping creators with money stuff, I noticed a pattern: tons of them were killing it with content but barely breaking even. One friend was doing 100k+ views a month but hadn’t built a product, didn’t own her audience, and relied totally on algorithm luck. With a few simple AI-assisted moves—like automating her newsletter, building a digital product funnel, and creating evergreen content—she went from chaotic creator to business owner. Now she’s sleeping while her income rolls in (seriously).
How to Build a Scalable Creator Business with AI
Here’s what scaling looks like—broken down into steps you can start right now:
1. Define Your Business Model
Ask yourself: How does this content turn into revenue long-term?
- Digital products (courses, templates, PDFs)
- Memberships or communities
- Services or coaching
- Affiliate marketing
- Brand partnerships (that go beyond one-offs)
Use AI to brainstorm monetization models based on your niche. Example prompt:
“Suggest 5 ways a YouTube channel about sustainable fashion could generate scalable income.”
2. Automate and Delegate with AI
You don’t need a team—you need a toolkit.
- Auto-generate content outlines
- Repurpose one video into 10 social posts
- Use AI for copywriting, scheduling, and editing
- Build customer support flows with AI chatbots
These reduce your grind and let you focus on high-leverage moves.
3. Build Evergreen Funnels
Stop depending on going viral. Instead, create
- Lead magnets (freebies to grow your email list)
- Welcome sequences (automated emails that build trust)
- Evergreen offers products that sell while you sleep.
AI can help you write the whole thing—emails, landing pages, product copy, and more.
4. Track What’s Working
Scaling = knowing your numbers.
- Use AI dashboards to monitor views, signups, conversion rates, and revenue
- Identify what content drives sales (not just likes)
- Adjust based on performance, not vibes
This is how you stop guessing and start scaling.
Let’s Talk: YOU and AI
YOU: I’m creating a ton, but I feel stuck. Like I’m working so hard but not growing income-wise.
AI: Totally get that. Let’s start by mapping your revenue streams—how are you currently making money?
YOU: Mostly brand deals and a bit of affiliate. That’s it.
AI: Okay, let’s brainstorm additional streams that align with your content—maybe a mini-course, a template pack, or a paid newsletter? I can help you develop one based on what your audience already loves.
YOU: I wouldn’t even know what to offer or how to set that up.
AI: I’ll guide you through it. We’ll identify your best-performing content, turn it into a product idea, build a sales funnel, and automate the marketing—all with tools you can manage solo.
YOU: And I can do all this without hiring a team?
AI: 100%. That’s the beauty of AI—you can act like a team of five while staying a team of one. (And hey, if you want a full roadmap, grab Ben’s book—it lays this all out in way more detail.)
Tools You Can Use
Here’s your AI-powered starter kit to build a scalable creator business:
- ChatGPT: For brainstorming, scripting, email funnels, product ideas
- ConvertKit: For email lists, landing pages, and evergreen funnels
- Descript: For fast editing of video and audio
- Beehiiv: For running a monetized newsletter
- Canva Magic Write: Create social posts, lead magnets, and product graphics
- TidyCal: Set up paid consultations or digital sessions
- Podia: All-in-one platform for courses, products, and sales funnels
Wrap-Up
If you’re done with burnout and ready to scale, AI is your unfair advantage. You don’t need more hustle. You need smarter systems. With the right tools and mindset, your creator gig can become a real business with real, predictable income.
👉 Want a full breakdown of how to build wealth, grow your income, and use AI to do it smarter? Grab my book, Your Money, Upgraded—it's packed with step-by-step strategies and real-life creator examples.
Let’s Hear It
Got a niche or content idea you want to scale? Just reply. I’ll send you a custom prompt or strategy to get started.
Have a great rest of the week